- Info@silkcell.ae
Silk Cell FZCO is a reputable mobile distributor in UAE, committed to offering premium-quality products to retailers and business owners. Our strategy of distributing the products is highly effective and ensures the maximum profits for the buyers. Here is a complete breakdown of how we distribute our products to every corner of UAE and Africa:
At Silk Cell FZCO, we take pride in utilizing innovative distribution strategies that not only help us expand our reach but also allow the retailers to diversify their stock. One such strategy is multichannel distribution, where we distribute our products to individuals as well as organized retailers. Our process of mobile distribution in UAE is rigorous as we carefully evaluate the requirements of each retailer and then implement the solutions that suit them the most. We also assess the retailers’ needs, purchasing habits, and their command over technology, which helps us gain in-depth knowledge of overall customer behavior.
There are thousands of individual mobile retailers in UAE, and Silk Cell FZCO goes the extra mile to tap into the potential of that pool of retailers. We combine our expertise and experience in mobile distribution in one place, making it easy for the individual retailers to get the stock at highly affordable rates.
We also distribute our products to organized retailers in order to help them beat the competition and increase sales. However, this process is carried out through different channels, such as distribution through online channels, offline sales, and physical stores. The most prominent organized retailers we sell our products to include Carrefour, Emax, and Sharaf DG.
Geographic segmentation plays a crucial role in determining consumer behavior and positioning. At Silk Cell FZCO, we have a team of professional marketers who are well-versed in the complexities of segmentation and divide the areas based on climate, culture, population, and interests. Since we operate in Africa and UAE, we target the consumers there based on their area of interest.
We know that people living in different locations of Africa and the UAE have different requirements and characteristics. Which is why, through a combination of our segmentation approach and market analysis, we utilize out-of-the-box segmentation strategies and sell products as per retailers’ unique needs. This multi-pronged approach not only helps the people of a specific area fulfill their needs, but it also goes a long way in avoiding unnecessary spending for small businesses.
Cross merchandising is basically a practice of displaying the products of different categories together in one place in order to target the consumers from different angles and increase the revenue exponentially. Apart from exposing the customers to unique products, cross-merchandising also improves the marketing outcomes.
We at Silk Cell FZCO adhere to the innovative standards of cross-merchandising in order to inform the retailers about the different types of products we possess. For example, while running targeted mobile marketing campaigns, we also advertise tablets and smartphones in order to complement our main product with additional items. This approach comprehensively identifies the unique requirements of retailers and allows them to get the other products they might need in the future.
We are not here to sell the products just for the sake of selling. Nor do we compromise on the ethical practices of merchandising. Rather, we select the complementary items after a thorough evaluation to ensure the highest standards of quality for the retailers. We have also cultivated some of the brightest and savviest marketers who have the skill set required to research, analyze, and implement the cross-merchandising strategies that boost the sales of retailers.
Doubtlessly, power retailers are the primary source of income for most brands. Since they have a solid reputation all around the world, people trust their services and spend huge sums in buying their products.
At Silk Cell FZCO, serving the power retailers with our premium quality products is our hallmark. We not only run targeted campaigns to sell our stock to the big retailers, but by using big data and AI, we also ensure that the stock we are selling can meet the unique needs of customers. Above all, we sell our stock to power retailers at highly-affordable rates, meaning that the end-consumer can experience the utility of our high-quality products without breaking the bank. Here are some of the big retailers in UAE we sell our products to:
Market trend analysis is the practice of predicting future marketing outcomes by carefully analyzing the past and present indicators. It also involves gaining in-depth insight into recurring patterns in order to know consumer preference and market behavior.
We at Silk Cell FZCO sink our teeth deep into the technical analysis techniques to stack the odds in our favor. We conduct interviews, surveys, and assessment sessions to observe consumer behavior and see which methodology will be most suitable for certain types of retailers. We have divided our trend analysis approach into three sections, which are:
Short-term trend refers to the changes in the market in a span of only a few hours or days. By comprehending the psychology of consumers regarding a particular product, our marketers shift their entire focus towards that trend and market the products that could immediately meet the demands of retailers.
In immediate trends, our marketers predict the outcomes based on political situations and economic crises. This kind of trend is generally geared towards the progress of several months. For example, if they see that a certain model of mobile is being liked by everyone during a specific time period, they then sell that model to the retailers in order to help them earn maximum profits.
Our veteran analysts use turn rate and vendor data analysis to get in-depth know-how of long-term marketing trends. They assess the upward or downward trajectory of the mobile market over the course of a year and then choose the direction that can offer the retailers long-term financial gains. Our trend analysis is highly effective and goes a long way in shaping the retailers' ideas into reality.